Skip to content
← All writing
January 13, 2025 · 3 min read

How to Tackle the Hardest Tasks First: The Eat the Frog Method

Do the hardest thing first is good advice for a brain that is online at eight in the morning. Most ADHD brains are not. Here is the version that survives a delayed body clock and a medication curve.

For years I tried to do the hardest thing first and for years I did it badly, because at eight in the morning my brain is a passenger. The hard thing got half an hour of fog, the fog confirmed that the thing was impossible, and it went back on the pile with a fresh coat of dread. Then, around eleven, I would find myself sharp, engaged and deep in something that did not matter.

The advice is not wrong. The clock is.

Where the frog comes from #

“Eat a live frog first thing in the morning and nothing worse will happen to you all day” is almost always attributed to Mark Twain. There is no record of him saying it; the closest documented ancestor is a line about swallowing a toad from the French writer Chamfort, two centuries earlier. Brian Tracy turned it into a productivity method in 2001: identify your most important, most resisted task - the frog - and do it before anything else (Tracy, B., 2001).

Underneath the folklore is a sound observation. The task you resist most is usually the one that matters most, precisely because it is the one whose outcome you care about, and resistance grows the longer it waits (Steel, P., 2007). Doing it first means doing it before the day’s interruptions arrive and before the dread has had time to compound.

Why “first” is the weak part #

Two things break the method for a lot of people, and both are worse with ADHD.

Energy is not flat across the day. Adults with ADHD have, on average, a later body clock - a measurable delay in melatonin onset and a preference for late evenings that is not a lifestyle choice (Van Veen, M. M. et al., 2010) (Bijlenga, D. et al., 2019). For that brain, “first thing” is the low point of the day. Asking it to eat the frog at eight is asking it to do the hardest work at the hour it is least able to.

Medication has a curve. If you take a stimulant, there is a window - a couple of hours after the dose, lasting for several more - where executive function is materially better than before or after. Doing the frog before the dose kicks in wastes the window on email.

There is also a fair objection from the other side. Finishing something, anything, early in the day improves mood and motivation for what follows; the progress principle research found small visible wins were the strongest predictor of a good day (Amabile, T. & Kramer, S., 2011). Easy-first is not just cowardice. It is sometimes the right way to get the machine running.

The ADHD version #

  1. Choose the frog the night before. Deciding in the morning is a decision, and decisions are where the avoidance gets in. Write it down as a physical first action, not a goal: “open the contract and read section three”, not “deal with the contract” (Gollwitzer, P. M. & Sheeran, P., 2006).
  2. Find your window, not the clock’s. Track for a week when you actually feel sharp. If you take medication, note when it lands. That window is when the frog gets eaten. For me it is roughly two hours after the tablet and it is not eight o’clock.
  3. Protect the window with something small before it. One quick, finishable thing to get the day moving - and only one. The moment it becomes three, you are productively procrastinating, which I wrote about here.
  4. Five minutes, then decide. Start the frog with a real timer and real permission to stop. The dread decays once you are inside the task (Sirois, F. M. & Pychyl, T. A., 2013); if it does not, the task probably needs breaking down rather than more willpower.
  5. One frog. Tracy is right about this and almost everyone ignores it. A list of frogs is a to-do list, and to-do lists are where frogs go to multiply.

When not to bother #

Not every day has a frog. On days when the hard thing is genuinely blocked - you are waiting on someone, you do not know how to do it - eating it means staring at it. Spend the window on the question that would unblock it and count that as the frog.

This week: tonight, write tomorrow’s single frog as a first physical action. Tomorrow, note the hour you feel most awake. Eat the frog then. Compare with the last five times you tried to do it at eight.

The frog was never the problem. It was the hour.

Amabile, T. & Kramer, S. (2011). The Progress Principle: Using Small Wins to Ignite Joy, Engagement, and Creativity at Work. Harvard Business Review Press.
Bijlenga, D., Vollebregt, M. A., Kooij, J. J. S., & Arns, M. (2019). The role of the circadian system in the etiology and pathophysiology of ADHD: Time to redefine ADHD? ADHD Attention Deficit and Hyperactivity Disorders, 11(1), 5–19. https://doi.org/10.1007/s12402-018-0271-z
Gollwitzer, P. M. & Sheeran, P. (2006). Implementation intentions and goal achievement: A meta-analysis of effects and processes. Advances in Experimental Social Psychology, 38, 69–119. https://doi.org/10.1016/S0065-2601(06)38002-1
Sirois, F. M. & Pychyl, T. A. (2013). Procrastination and the priority of short-term mood regulation: Consequences for future self. Social and Personality Psychology Compass, 7(2), 115–127. https://doi.org/10.1111/spc3.12011
Steel, P. (2007). The nature of procrastination: A meta-analytic and theoretical review of quintessential self-regulatory failure. Psychological Bulletin, 133(1), 65–94. https://doi.org/10.1037/0033-2909.133.1.65
Tracy, B. (2001). Eat That Frog! 21 Great Ways to Stop Procrastinating and Get More Done in Less Time. Berrett-Koehler.
Van Veen, M. M., Kooij, J. J. S., Boonstra, A. M., Gordijn, M. C. M., & Van Someren, E. J. W. (2010). Delayed circadian rhythm in adults with attention-deficit/hyperactivity disorder and chronic sleep-onset insomnia. Biological Psychiatry, 67(11), 1091–1096. https://doi.org/10.1016/j.biopsych.2009.12.032